Vodafone Sweden changes its name to Telenor

With a common profile and a commitment to always keep the customer at heart, Telenor will now pose a serious challenge to Telia in the Swedish and Nordic telecoms markets.

With a common profile and a commitment to always keep the customer at heart, Telenor will now pose a serious challenge to Telia in the Swedish and Nordic telecoms markets. During the spring of 2006, Vodafone Sweden will change its name to Telenor and in the summer customers will start noticing the changes, as new offers are introduced.

Today, Telenor is an international player with operations in 12 countries. Sweden remains a key market, not just in the Nordic region, but also in a European context, which is why Telenor is making a renewed effort to challenge its competitors in the Swedish market. During the spring, Vodafone Sweden, which has been part of the Telenor family since January this year, changes its name to Telenor. At the same time the company will adopt the new Telenor logo and visual identity. The change of name involves more than just new shapes and colours, however, it is in fact a vital step in building a truly customer-focused operation.
 
"For more than 150 years, Telenor has made it easier for people to communicate. Now we are entering a new phase, as we change the way we are working. Our goal is to become a unique, truly customer-focused group, where everything we do reflects where our customers want us to go. This, in combination with the fact that we are now able to offer a complete Nordic product portfolio, makes us capable of really challenging our competitors," says Morten Karlsen Sörby, Head of Telenor Nordic.
 
Telenor has recently presented its new, group-wide visual identity and its new vision and values. With the new values in place, all Telenor companies will strive to put the customer at heart, combining local knowledge and local edge in individual markets with the group's global strengths.
 
"In Sweden, we want to be recognised as a challenger. We will stand out as an innovator in the way that we always put the customer's situation and needs first. With Telenor as our brand, we will work together with the other Swedish companies in the Telenor family, and this gives us a great opportunity to really change our business, from being technology-driven to become truly customer-driven," says Johan Lindgren, Head of Telenor's Swedish mobile operation.
 
Johan Lindgren has made three promises to his customers. Within one month they will receive Sweden's simplest mobile invoice, and already this spring Telenor will offer flat-rate mobile telephony in the consumer market. In addition, Telenor will also introduce a number of comprehensive solutions to customers in both the business and consumer markets. Customers of Bredbandsbolaget, which is also part of the Telenor Group, will now be able to bring their broadband subscriptions when they move into their summer holiday homes, thanks to mobile connections from Telenor.

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