Viking stands strong in challenging market

A challenging market outlook over the next few years isn’t enough to keep VIKING from setting aggressive growth targets and reorganizing to meet an entirely new level of ambition.

VIKING Life-saving Equipment, the market leader in marine and fire safety equipment, has restructured its production facilities and reorganized customer-facing representation into five regional areas across the globe. The company’s plans are designed to deliver new efficiencies and to support the delivery of what CEO Henrik Uhd Christensen describes as “a new level of customer experience” for our business partners worldwide.

According to Christensen, “A natural consequence of the market dropping is that the environment will become far more competitive. We have chosen to face that situation by aiming for further growth. And the way to get there is to develop even closer relationships with our shipowner customers and to further expand our partnerships around the world.”


VIKING is in a good position to carry out its new strategy. Its new Shipowner Agreement concept - which offers both predictable costs and unprecedented flexibility for marine safety equipment servicing - has been a resounding success with shipowners. Despite the economic crisis, the company has seen continued strong growth in its revenues.


Christensen is confident that the new strategy and its corresponding investments will pay off: “It’s a well-known adage that, in a difficult market where customers typically become more demanding toward their suppliers, companies with strongly competitive offerings stand to win market share. Therefore, as the market leader in our industry, our strategy is to become even more customer-focused and invest in even higher standards of service and support.”

VIKING’s worldwide sales and service apparatus has now been reorganized into 5 regions, one in the US, one in the Far East, two in Europe and one covering the rest of the world. Corporate functions in Denmark will be reorganized to match the new regional sales and service structure. All activities in the Danish town of Bramming, which has up until now housed the company’s PPE activities (personal protective equipment e.g. immersion suits, fire suits, lifejackets etc.), will be moved from Bramming, Denmark to VIKING headquarters in Esbjerg, Denmark to promote development and core competencies, while production facilities in Thailand and the US continue to expand. These changes coupled with the acquisition of Quest Enterprises, a US based fire suit manufacturer, gives VIKING the ideal platform to further expand their share of what is already a growth area for VIKING.



Related news

Latest news

UiB and CMR in high-tech collaboration

Students from UiB last month joined an experiment with an ultra-high-speed camera. This was a part of the troubleshooting of the Field Kelvin Probe currently under development.

Hatteland Display at International Workboat Show 2016

Hatteland Display are highlighting its diverse portfolio of maritime displays and panel computers on its booth (#1658) at the International Workboat Show 2016 (IWBS 2016) this week.

Servogear Announces Upcoming Events

Servogear announces a busy end of November, beginning of December. They will be participating at important international exhibitions.

Teamtec and ANDRITZ Cooperation

ANDRITZ and TeamTec have signed a cooperation agreement for worldwide marketing of the SeaSOx exhaust gas cleaning system for the maritime industry. 

Export Credit Norway looking for Norway's Best Exporter

Export Credit Norway  has now opened the nomination process for the 2017 Export Award, searching the Norwegian exporter of the year. 

Global Economic Outlook

7 December, Oslo Chamber of Commerce invites to a session with insightful updates on the Norwegian and international economy.

Rebuilding for Hydrogen

M/Y “Che Guevara”, previously owned by Gaddafi, will be converted to run on hydrogen. Greenstat will lead the project and are seeking partners.

Scana training at Servogear

In week 43-45 Servogear  had the pleasure of having Mr. Sun Xiaojia and Mr. Tzuu Kin Tan from Scana staying in the Servogear hometown of Rubbestadneset.

Quality and Customer Satisfaction

Cost efficiency is important. But we can’t rely on cost-cutting alone. At Beerenberg we have asked ourselves the following question: What does it take for the market to continue to choose providers such as Beerenberg in th...