Viking stands strong in challenging market

A challenging market outlook over the next few years isn’t enough to keep VIKING from setting aggressive growth targets and reorganizing to meet an entirely new level of ambition.

VIKING Life-saving Equipment, the market leader in marine and fire safety equipment, has restructured its production facilities and reorganized customer-facing representation into five regional areas across the globe. The company’s plans are designed to deliver new efficiencies and to support the delivery of what CEO Henrik Uhd Christensen describes as “a new level of customer experience” for our business partners worldwide.

According to Christensen, “A natural consequence of the market dropping is that the environment will become far more competitive. We have chosen to face that situation by aiming for further growth. And the way to get there is to develop even closer relationships with our shipowner customers and to further expand our partnerships around the world.”


VIKING is in a good position to carry out its new strategy. Its new Shipowner Agreement concept - which offers both predictable costs and unprecedented flexibility for marine safety equipment servicing - has been a resounding success with shipowners. Despite the economic crisis, the company has seen continued strong growth in its revenues.


Christensen is confident that the new strategy and its corresponding investments will pay off: “It’s a well-known adage that, in a difficult market where customers typically become more demanding toward their suppliers, companies with strongly competitive offerings stand to win market share. Therefore, as the market leader in our industry, our strategy is to become even more customer-focused and invest in even higher standards of service and support.”

VIKING’s worldwide sales and service apparatus has now been reorganized into 5 regions, one in the US, one in the Far East, two in Europe and one covering the rest of the world. Corporate functions in Denmark will be reorganized to match the new regional sales and service structure. All activities in the Danish town of Bramming, which has up until now housed the company’s PPE activities (personal protective equipment e.g. immersion suits, fire suits, lifejackets etc.), will be moved from Bramming, Denmark to VIKING headquarters in Esbjerg, Denmark to promote development and core competencies, while production facilities in Thailand and the US continue to expand. These changes coupled with the acquisition of Quest Enterprises, a US based fire suit manufacturer, gives VIKING the ideal platform to further expand their share of what is already a growth area for VIKING.



Related news

Latest news

New order for Servogear

Servogear announces that they have received a new order from Brødrene Aa. 

Norwater AS reports boost in sales

The Norwater team reports of great interest and busy days in 2016. In a press release, they state that as of the first 8 months of the year, 2016 sales are already beyond target for the year as a whole.

Gaia-facts reaching ground control

The European Space Agency (ESA) has released the first data from the Gaia mission, which has the tremendous task of building the most precise 3D map of the Milky Way.

Polish delegation for Norwegian circular waste management

Against the background of the EU's ambitious waste management targets, Norwegian and Polish stakeholders met on Wednesday 14 September in Drammen.

Milestone at Mongstad Water Treatment Plant

SAR AS reports that an extensive upgrade to the water treatment plant at Mongstad reached a new milestone July. 

Servogear signs new contract with Özata Shipyard

Servogear has announced the signing of a new contract with Özata Shipyard in Turkey. The contract includes the delivery of Servogear Ecoflow PropulsorTMfor two 39 meter passenger catamarans (YN 41 & YN 42).

Statoil and Petrobras strengthen strategic partnership

Statoil reports that they have strengthened their cooperation in Brazil by signing a Memorandum of Understanding (MoU) with Petrobras.

TechInvent and Island Offshore/Centrica announced winners of ONS Innovation Award

TechInvent and Island Offshore/Centrica were announced winners of the ONS 2016 Innovation Awards, at the Innovation Awards Ceremony Tuesday 30 August.

Alu Design chair in Star Trek Beyond

Alu Design boldly goes where no maritime chair manufacturer has before, as MH OCH 300 operator chair lands starring role in Star Trek Beyond.