Premium SMS to overtake internet advertising value in Norway

It is expected that this year the value of premium SMS services will overtake the value of advertising on the internet in Norway, according to a new Strand Consult report. The value of this is thought to be E60.5m. Great possibilities exist globally for earnings with premium mobile texting services, reports Strand. According to the report it is realistic to say the world's mobile companies will be able to create a market within the area of premium SMS services with a value of E8m in three to four years. In Denmark only three to four per cent of the mobile operators earnings currently come from SMS. The earnings on SMS are three times higher in Norway and twice as high in Sweden.