The Norwegian Seafood Council (NSC), a public company owned by the Ministry of Trade and Fisheries, has employed Yogi Shergill as country director for India.
Shergill will build on the existing business activities developed by NSC and Norwegian companies and explore the potential for further export growth of Norwegian seafood, explicitly Norwegian salmon and cod, to the Indian market. He is of Indian origin and has extensive business experience in India.
BROADER FOUNDATION BETWEEN EXPORTERS
- My goal is to establish a broader foundation between Norwegian exporters and Indian companies that can enhance delivery of seafood products from Norway to the Indian consumer. In this respect, I will utilize my contacts to seek out importers, distributors, retail outlets, hotels and restaurants in India that are involved in the marketing and sale of fresh and frozen fish, says Shergill.
Norwegian companies are already exporting salmon to some cities in India, however there is a need for stronger links between the Indian and Norwegian seafood industry that can benefit both countries.
VISITING INDIA MID-JUNE
Shergill will be based at the Royal Norwegian Consulate in Mumbai and will travel extensively to Delhi, Bangalore, Hyderabad, Chennai, Kolkata and Goa.
- I will be visiting India from the 14th to 25th June to have discussions with companies already importing and consuming Norwegian salmon and will be happy to meet with companies who are interested in importing fish from Norway, says Shergill.