Many tourists visit Norway to participate in activities in nature such as a Northern Lights safari or fishing. But all tourists are not satisfied. A new certification system for nature-based tourism will work to ensure better quality and safer experiences.
"Northern lights" is one of the most frequently search words on Visit Norway's website. More and more tourists are travelling to Norway hoping to see these magical lights.
This, in turn, has led to a surge in the number of companies offering aurora activities but the tourists are not always satisfied.
To read more, please visit Nofima here.