Greenfield Online Scales Up Capacity With Confirmit

To meet the growing demand for online marketing research services, Greenfield Online today announced their investment in Confirmit, the world's leading web survey and feedback software, licensed by Future Information Research Management - FIRM.


Greenfield Online invests in Best of Breed Technology to meet business growth and increase project efficiency

FEBRUARY 19th 2003: To meet the growing demand for online marketing research services, Greenfield Online today announced their investment in Confirmit, the world's leading web survey and feedback software, licensed by Future Information Research Management - FIRM.

The Confirmit survey technology will seamlessly integrate with Greenfield Online's sample sources, including its online research panel of over 1.2 million, and MSN 'river' sampling capability. The tool provides many advantages including increased project efficiency, the ability to quickly and easily execute survey changes, and improved survey design.

- We continue to deliver on the promise of unsurpassed access to respondents, experienced research staff and the latest online data collection technologies to provide our customers with an efficient means to obtain online research data, says Dean Wiltse, President & CEO, Greenfield Online.
- Our investment in Confirmit technology will help us to reduce programming time, and expedite the project field process.

- We are very pleased with Greenfield Online's choice of Data Collection Platform and see it as a win-win for both Greenfield Online, their clients and their respondents, says FIRM Founder Bjørn Haugland.
-The customers get faster and better access to the results, the respondents get more appealing web surveys and Greenfield Online gets one integrated solution powering process automation and workflow efficiency.

Alex Grinberg, IT Director, Greenfield Online, has overseen the integration and testing of Confirmit and said:
- Confirmit proved itself as a robust and scalable application that meets Greenfield Online's high standards in performance and availability. The implementation and integration of Confirmit with Greenfield Online's systems has been successful and launched ahead of schedule. We are pleased with Firm's technical support and quality of user training offerings.

Greenfield Online survey respondents will benefit from participating in a dynamic and personalized web survey interface. These improvements will enable Greenfield Online to realize higher response rates, and help maximize panellist participation.