ASC - First ASC salmon certified

The Villa Arctic AS Jarfjord Farm in Norway is the first salmon farm to be awarded Aquaculture Stewardship Council (ASC) certification.  The farm’s ASC labelled products hit the market next week.

The ASC celebrates this important development; one that has been eagerly anticipated by the market and diversifies the number of ASC certified species available to buyers. “This is a crucial first step for the salmon aquaculture industry and we congratulate Villa Arctic AS for their great effort in achieving ASC certification for Jarfjord Farm. Salmon is one of the most popular species and in prime demand – both companies and consumers will benefit from Villa's efforts in demonstrating environmental and social responsibility,” says ASC CEO Chris Ninnes.Lerøy AS

Villa Organic AS, the parent company of Villa Arctic AS, has been a leading innovator in sustainable aquaculture and was one of the stakeholders involved in developing the ASC Salmon Standard.

“The ASC certification process has needed great focus through the whole Villa organisation. Although it has been positive, it has also been very challenging. It has been a very useful and interesting process. From several of the seven focus areas in the standard Villa now has new and better routines and standards,” explains Vidar Skaar, CEO at Villa Arctic AS.

Villa Organic AS has two main owners, Salmar ASA and Lerøy Seafood Group ASA. The ASC certified salmon will be sold through these companies. Villa Arctic produced approximately 12,000 tons of salmon in 2013 and the production is mainly located in Finnmark, Norway. For more information, visit: www.villaorganic.com

You can read more about this on leroyseafood.com

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