Airtel to launch Opera Web Pass in Africa

Time-based access to the web from any handset. 

Johannesburg, 21 November, 2013 -  Opera Software and Airtel, a leading integrated telecommunications company with operations in 20 countries across Asia and Africa, announced the launch of Opera Web Pass for customers in 17 countries across Africa. This allows subscribers to choose a data package that suits them - be it time-based or site-based.

With Opera Web Pass, mobile internet users on the Airtel networks will be able to make use of an affordable and simple pay-as-you-go service for their Airtel mobile phones. A user just needs to start Opera Mini on any mobile phone, click 1"Opera Web Pass" in the Speed Dial start page and choose from a list of web pass subscriptions, allowing Airtel mobile customers to purchase from a range of user-centric packages to suit their internet access needs.

Opera Web Pass leverages the existing capabilities of the Opera Mini platform and allows Airtel, in a flexible and cost-efficient way, to package time- or site-specific data offerings to their users. For example, if a person has a couple of hours to spend on a train or in a taxi, they can access and browse the web for a couple of hours during the trip. They can choose a specific period of time or website to access to facilitate this access.

Different packages can be changed frequently, allowing operators to see what works best in a given market or within targeted demographics. Opera Web Pass makes it even more compelling for subscribers to get online using their mobile phones and in a way that is tailored to their needs. For mobile subscribers without data plans, this is the easiest and most flexible solution for accessing the web. With the opportunity for users to choose an exact time period in which to access the web, rather than the amount of megabytes, Airtel’s browsing offer will be easier for users understand and access.

By breaking down one of the biggest barriers to entry for most users looking to go online with their phones, which is often a multi-step, time consuming and error prone process, Opera Web Pass liberates users, making access to the mobile internet a streamlined, easy-to-understand
process where offers are presented when they are sought in a non-intrusive way.

Complex data-use MB plans, which require a significant monetary and time investment currently can now be replaced with time- or content-based, affordable and controllable Opera Web Pass packages - a straightforward process similar to how consumers buy apps today.

Using the powerful Opera Web Pass powerful configuration too provided operators can monitor

With Opera's powerful Web Pass configuration tool operators can monitor and optimize web passes and campaigns in near real time.

Andre Beyers, Chief Marketing Officer at Airtel Africa, says “Opera Web Pass will make a significant difference to our customers ability to buy data bundles easily and in a way that suits them. We have enjoyed a beneficial relationship with Opera and seen growth of the Opera Mini browser across our 17 markets in Africa"

Opera Web Pass leverages the existing capabilities of the Opera Mini platform, which means almost any phone on any platform can be made web friendly.

“At Opera, we believe that access to the web is a universal right. Partnering with market leaders such as Airtel has offered us the opportunity to help lower the barriers to access the mobile web and empower more African users to get online,” says Lars Boiolesen, CEO, Opera Software.

To learn more about the Opera Web Pass, visithttp://www.opera.com/webpass/.

Associated companies:


Related news

Latest news

New contract: Windcat 41 - no 17 in the Servogear series

Servogear announces the signing of a new contract with Windcat Workboats BV for the delivery of Servogear Controllable Pitch Propellers (CPP)  for their new vessel Windcat 41. 

Seacat Enterprise to be launched January 12th

Seacat Services, is preparing to launch its first High Speed Utility Vessel (HSUV), Seacat Enterprise at January 12th.

Norsafe Signs Contract with the Swedish Coast Guard (KBV)

On Wednesday 21st December, Norsafe signed yet another new contract with the Swedish Coast Guard (KBV) to deliver nine new Magnum 750 MKII boats.

A Unique Second-generation Tomograph is Developed

A new gamma-ray tomograph designed to image up to 4” diameter pipes, is developed by CMR Prototech for the Saskatchewan Research Council (SRC) in Canada.

Sohome launches a new website

Sohome has launched a new website that makes it easier to find key information. 

Sohome AS receives orders for Johan Sverdrup Project

Sohome AS is proud to be a sub-contractor to Intelecom AS for the Johan Sverdrup Project. 

New 55'' Ultra High Definition Chart and Planning table passes Type Approval testing

Most advanced maritime display system ever produced, the 55'' Ultra High Definition Chart & Planning table, enables Integrated Bridge System manufacturers to develop new multi-data solutions.

Norsafe's experience in the Polar Code Pays Off

In readiness for the introduction of the Polar code, Norsafe has become the first LSA supplier to have executed full scale tests and trials 

Øglænd System Group winner of Business of the Year Award

Øglænd System Group won the Business of the Year Award in the Stavanger-region 2016.