"The Norwegian oil and gas sector, and thereby the whole country, found 2011 to be a very important year," says Gro Brækken, director general of the OLF.
"When things go well for this industry, they also go well for Norway. Nine out of 10 kroner earned by the petroleum sector go to the Norwegian community."
Ms Brækken notes that, in addition to several large and important discoveries, 2011 witnessed the presentation of a long-awaited petroleum White Paper.
"The whole Storting [parliament] has endorsed the ambitions for offshore production specified in this document. I'd call that a renewed mandate for the oil and gas industry."
A survey shows that 90 per cent of the Norwegian population say they have a good impression of the petroleum sector, Ms Brækken reports.
"Many people in Norway also agree that oil and gas operations mean a lot for welfare and government revenues.
"But it's nevertheless clear that the petroleum industry can seem remote and diffuse to many Norwegians. That applies particularly to areas where it isn't so visible or far-reaching.
"As representatives for Norway's most important industry, we must accordingly get even better at reporting how the oil and gas sector creates spin-offs which benefit every Norwegian."
Not just sunshine
But Ms Brækken emphasises that Oil and Gas Year 2011 is not simply a series of sunshine stories.
"The new discoveries won't be enough to offset the decline in production on the Norwegian continental shelf (NCS), which has now been under way since early in the previous decade," she says.
"If we're going to achieve the political ambitions expressed in the petroleum White Paper, we'll need to maintain a high level of exploration activity where we already are.
"In addition, recovery must improve from existing fields, and we must not least secure access to new acreage which has still not been opened for exploration.
"Nor will we ever be able to lean back and say we're satisfied with our good results for health, safety and the working environment, and for environmental impact. And we can never have enough highly educated employees."
The paper edition of Oil and Gas Year 2011 will be distributed during the week of 20-24 February. Anyone wishing to have a copy sent to them should contact email@example.com.
The digital version can be downloaded here.
Further information from
Kjetil Hjertvik, communication manager, Norwegian Oil Industry Association, firstname.lastname@example.org or +47 92 23 70 69