Leading manufacturer celebrates 20 years of unparalleled success in the regional’s powder coatings industry.
Jotun Powder Coatings, one of the world's leading producers and suppliers of powder coatings, has announced plans to achieve 15 per cent growth in the Gulf Cooperation Council (GCC) countries in 2011, amidst its continued leadership position in the region after 20 years of unparalleled success. Part of the internationally renowned Jotun Group based in Norway, Jotun Powder Coatings UAE has celebrated the 20th anniversary of setting up of its manufacturing facility in Dubai. On this occasion, the company has also announced the future focus for the next strategic period, which is to concentrate on product innovation and to develop sustainable, high performance and technologically advanced coatings that can cater to the diverse needs of various user industries.
The ambitious growth target for next year in the region complements recent reports that Jotun Powder Coatings UAE maintains a 70 per cent share of the powder coatings segment in the GCC region - excluding Saudi Arabia, where the Jotun group operates another manufacturing unit based in Dammam. Firmly established as the region’s leading powder coating supplier and manufacturer, the company has experienced an increased demand from its export markets, particularly from the African markets, which represent high growth areas for Jotun Powder Coatings in the coming years.
“The region is witnessing a slight upturn in the development and construction sector, which is ably reflected in the number of construction projects. This is indeed a positive development,” said Colin Wanless, Managing Director, Jotun Powder Coatings UAE LLC.
Jotun Powder Coatings - a leading multinational company
The target set by Jotun Powder Coatings follows the company’s successful move to invest more than AED 25 million towards the expansion of facilities and the development of more production lines in its Dubai facility in 2009 and 2010. To date, Jotun Powder Coatings worldwide has grown to become a leading multinational company with ten manufacturing facilities strategically located in different parts of the globe like Norway, the Czech Republic, Turkey, the United Arab Emirates, the Kingdom of Saudi Arabia, India, Pakistan, Thailand, Malaysia and Indonesia.
10 per cent growth
“2010 has been a steady year for us, bringing us back on track with 10 per cent growth, brought about by the increased demand from export markets. With the resurgence of the country’s construction segment, we remain upbeat on the increased demand for our products across all verticals and segments. The real challenge that we are facing, however, is with sharply increasing costs of our raw materials,” added Wanless.
Architectural, industrial and functional
Jotun Powder Coatings’ products are actively used in three core industry segments; architectural, industrial and functional. In the GCC region, the architectural segment, which is made up of the country’s infrastructure and construction development projects, utilizes 50 per cent of Jotun’s products; followed by the functional segment, which represents industries like oil and gas and utilizes 27 percent; and lastly the industrial segment, which is composed of the appliance and furniture manufacturing segment and utilizes the remaining 23 per cent.
Ram Ramnath, General Manager of Jotun Powder Coatings UAE LLC, said: “It is indeed a milestone for us, to have completed 20 successful years as a market leader in the UAE. Through the years, we have strategically positioned ourselves as a leading provider for reliable and high quality powder coatings based on our strengths in R&D, innovation and effective technical service. Our customers see us as a market driven company and we intend to build upon these strengths.”
Several prestigious projects
Boasting of extensive experience in the fast-developing and highly demanding construction markets of the Middle East and South East Asia, Jotun Powder Coatings’ high performance products have been specified and used for architectural metalwork on several prestigious Dubai landmarks, including the Burj Khalifa, Burj Al Arab, the Madinat Jumeirah, and Atlantis Hotel, to name just a few. The company has also been involved with many key projects in Abu Dhabi including the likes of Masdar University and Etihad Towers. Furthermore, Jotun Powder Coatings has also strategically mapped its presence around the region working with projects like the West Bay Lagoon and City Center Towers in Qatar; the Trade Center and Financial Harbour project in Bahrain; Kuwait Business Town and the Central Bank in Kuwait and the Bar Al Jizzah development in Oman.