Norway is investing heavily in design when more than 30 designers and manufacturers move into a new arena for the annual 100% Norway exhibition in London.
RSS From: Norwegian Design Council
Published: 29.06.2012
The Popcorn chair was designed by Sven Ivar Dysthe especially for the Henie Onstad Art Centre in 1968, and has been a popular collectors item ever since. It is now relaunched by Fora Form and will be shown in London together with one of Sven Ivar Dysthe's other classics, 'Laminette'. Photo: John Hughes.
For the ninth time Norwegian designers and manufacturers travel to London to showcase their products at the 100% Norway exhibition, which takes place during the prestigious London Design Festival in September.
Curators Benedicte Sunde from the Norwegian Design Council and Henrietta Thompson from Wallpaper *, have been responsible for the selection after a careful assessment of a record number applications for this year's exhibition.
100% Norway 2012 will be held at Tent London, the most innovative arena during the London Design Festival. The products will fill Dray Walk Gallery in Brick Lane and will feature both prototypes from young designers and relaunched Norwegian design classics.
This year's participants were announced on 27 June in connection with the Munch exhibition at the Tate Modern in London.
Utvalget
Door opener for Norwegian design
100% Norway is a collaboration between the Norwegian Design Council, Ministry of Foreign Affairs and the Norwegian Embassy in London. The aim of the exhibition is to open doors for Norwegian designers and manufacturers to the UK market, and create international awareness of Norwegian design.
Contacts
Benedicte Sunde, curator, Norwegian Design Council/DogA
e-mail: benedicte@doga.no
telephone: (+47) 450 49 307
Line Aandal Røijen, web journalist, Norwegian Design Council
e-mail: lar@norskdesign.no
telephone: (+47) 911 74 639