100% Norway 2012: Selection Process

The annual Norwegian design exhibition 100% Norway will once again take place in September 2012 during the London Design Festival; this time in a new format.

100% Norway 2012 will showcase works of both established and up-and-coming designers, and will include a number of the country’s leading manufacturers. This is the ninth time the exhibition visits London to act as a door opener for Norwegian designers and manufacturers to the British market and simultaneously build awareness of Norwegian design in the UK and internationally.

The show will be a fully curated exhibition, which presents both manufactured designs and prototypes.  The selection of products will be carried out by our eminent curators; Henrietta Thompson from Wallpaper* and Benedicte Sunde from the Norwegian Design Council.

Selection of products
The exhibition is subsidised by the Royal Norwegian Embassy in London, the Ministry of Foreign Affairs and the Norwegian Design Council.

This year’s exhibition will be at the Dray Walk Gallery at Tent London in Brick Lane. A brand new stand design will be developed for this fresh venue. The gallery is 246 m2 with an outdoor space, which also can be used as part of the exhibition.

The participants are responsible for transport to collection point in Norway and the cost involved in this. 100% Norway is responsible for transportation cost from collection point to London. The participants will have to cover their own travel arrangements, but the designers can apply for the Ministry of Foreign Affair’s travel grant via Norsk Form (www.stikk.no). Exhibitors will also need to cover manufacturing costs of their prototype(s) to the curators’ specifications, in terms of number of products as well as colours and materials.

Our PR agency Camron PR will promote the show as before. 1-to-1 press work consultancy and business consultancy will primarily be held by e-mail correspondence. As in previous years we will produce a 100% Norway catalogue, as well as marketing material and a launch party.

100% Norway will once again be showcasing design from some of Norway’s most talented designers who will be selected by our curators. Those selected will benefit from being part of Norway’s biggest design exhibition abroad and given a unique opportunity to network with the Norwegian, British and international design industry.

We encourage selected exhibitors to put in a lot of effort into their preparations for the show, and we hope they all can be present in London throughout the four days of the exhibition. It is also important to note that the London Design Festival stretches across the city and that not all your desired business contacts will be able to attend the Norwegian exhibition in which case it’s important that exhibitors proactively arrange meetings with their contacts wherever is convenient for them.

Guidelines for applicants:
Manufacturers should be a Norwegian company with products designed by Norwegian designers (where possible)

Exhibitors are encouraged to have a business/ strategy plan for the UK

Exhibitors should proactively identify and follow-up relevant contacts before, during and after the exhibition

Participants must deliver high quality exhibition pieces
Designers must be willing to commercialise the prototype(s), if necessary, in consultation with curators

The presented design will be selected by the curators on the basis of:
Design
Quality
Innovation
News/PR potential
Commercial potential
Aesthetic expressions
Sustainability
Materials
Functionality

Exhibitors interested in applying to take part in 100% Norway 2012, should do so via the exhibition’s curator Benedicte Sunde Benedicte@doga.no, by 21st February and include the following information:

Information/images about products they would like to show
Previous, current or future plans or strategies to enter the UK market
Sketches/illustrations/renderings or initial plans for new prototypes
Additional information about the prototypes, including inspiration.
Short biography of designer

All documents must be submitted in English. Successful applicants will be contacted in March.

 

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