Norway’s international image ‘strong and stable’

The 2014 results of the international image and reputation survey the Anholt-GfK Nation Brands Index were released today. Norway is ranked 13th of 50 countries that have global influence.  

‘Norway has a positive international image. International relations are based on trust, and the fact that we have a good image helps to make Norwegian companies and organisations attractive partners. It also means that other countries listen to our views on international issues, perhaps more so than you would expect, given the size of our country,’ said Minister of Foreign Affairs Børge Brende. 

The Anholt-GfK study has measured Norway’s image in the areas of exports, governance, culture, people, tourism and immigration/investment. The study describes Norway’s international image as stable and resilient, despite the major upheavals in world politics in recent years.  

Norway’s highest score is in the area of governance, while it has made most progress on the indicators measuring its attractiveness as a country to live in and invest in, and for international companies establishing operations abroad. Norway has a well-established reputation for its beautiful natural environment, but the overall score is pulled down by the fact that its cultural heritage and history seem to be less well known.  

According to the study, Norwegians are perceived as hard-working, honest and skilful. Norway is seen as an exciting and fascinating country, and the study emphasises that this could be used to strengthen its position in the fields of tourism and culture. 

‘This assessment of Norway’s international image and reputation provides important input to the work being carried out by the Foreign Service to promote Norway and Norwegian interests abroad,’ said Mr Brende. 

For this year’s Nation Brands Index, approximately 22 000 people in 24 countries were interviewed. In the 2007 survey, Norway was ranked 14th. This year’s 13th place gives Norway the same ranking as it had in the 2008 survey.

 

Related news

Latest news

Nemko Publishes Short Notes on China

Nemko has published a some updates related to China and new initiatives regarding standards, product safety and cyber security. 

Technip and FMC Technologies Shareholders Approve Business Combination

FMC Technologies Inc. and Technip S.A. have announced that the companies' respective shareholders have voted to approve the proposed business combination of Technip and FMC Technologies.

Nordsild

The fishing vessel "North Herring" belonging to Norsild Havfiske AS with factory from Melbu Systems was in August ready for cod fishing.

One of the Strongest Earthquakes in New Zealand in 200 years

NORSAR reports that New Zealand’s South Island was struck by one of the strongest earthquakes the country has observed in the past 200 years November 13, 2016.

Jotne Subsea Gas Lift for Balder Field

In April 2015, Jotne E&P was awarded an EPC contract to build the subsea gas lift manifold for Exxon Mobil on the Balder Field.

Jotne Awarded Contract for Subsea Protection Structure

In January 2016, Jotne E&P was awarded a contract for the delivery of a subsea protection structure and GRP cover for a Xmas tree at Balder field. The contract was awarded by Ocean Installer.

UiB and CMR in high-tech collaboration

Students from UiB last month joined an experiment with an ultra-high-speed camera. This was a part of the troubleshooting of the Field Kelvin Probe currently under development.

Hatteland Display at International Workboat Show 2016

Hatteland Display are highlighting its diverse portfolio of maritime displays and panel computers on its booth (#1658) at the International Workboat Show 2016 (IWBS 2016) this week.

Servogear Announces Upcoming Events

Servogear announces a busy end of November, beginning of December. They will be participating at important international exhibitions.