All together now

The Norwegian design world gains much of its strength not only from its creativity and functionality, but also based on its ability to meet immediate needs. With this in mind, the Norwegian Design Council has been behind the development of a website that has the goal of gathering Norwegian design in one place online.

For the first time, Norwegian companies will be able to find necessary design expertise in just one “cyberstop”. Newly opened in November 2008, the website is called simply “The Design Base” (www.designbasen.no). The service is currently in Norwegian but there are long-range plans to promote an English version that will help continue to spread the word of Norwegian design far outside of Norwegian borders.

Open to everyone, viewing and registration is free. In order to ensure that top quality, complete information is supplied to the user, there is the requirement that companies wishing to register must supply information such as examples of their previous work, description of their credentials and areas of expertise – and other criteria that will help prospective clients to choose the right designer – and the right solution.

Cooperative Efforts
The development of the design database has been the responsibility of the Norwegian Design Council in cooperation with Innovation Norway, GRAFILL (the Norwegian Organization for Visual Communication), KF Designbyråforening (Norwegian Association of Advertising Agencies and Creative Forum) and the Norwegian Association of Industrial Designers. The role of design is central in this initiative – designed to promote Norwegian designers and inspire business leaders to adopt professional and multi-disciplinary design expertise – no matter where they are in the Norway.

According to the project manager for the design data base, Ingegjerd Straand Fremantle, “Even though the database has been opened less than a month, it already has registered over 300 of the country’s leading designers and design agencies. The database truly represents the entire country, with nearly all of Norway’s counties represented.”

Work in Progress
There are few – if any – national design databases in the world today, and the Norwegian Design Council and partners in this project understand that feedback and dialogue will be important in the ongoing development of the website. This is the reason that “The Design Base” at www.designbasen.no is considered to be in its preliminary “beta” phase, and will be be continually developed and modified based on input and experience.

The ultimate goal is to have literally 100% of Norwegian designers and design companies registered on the database. The Norwegian Design Council and cooperative partners know that design is only as effective its ability to be accessible to the people and companies that need it. Whether it be graphic design, industrial design, or anything else within the areas of design – it is essential that the ones that need the design are able to find the design talents necessary to get the job done. The Design Base’s goal is to make this happen.

Related articles

Latest articles

Ship Energy Efficiency: The Fourth Wave

Shipping has seen three waves of energy efficiency trends since 2007. The latest buzz is the Big Data revolution.

Sustainable Fish Farming Solutions: From Feed to Egg

The challenge of rising fish feed and sea lice costs is stimulating new sustainable technology solutions in Norwegian aquaculture. In the future, producers might raise salmon in egg-shaped offshore farms.

Standardization Key During Low Oil Price

The Norwegian petroleum industry is focusing on standardized solutions, inspired by Formula One and Lego, to help tackle rising field development costs.

Blue Growth for a Green Future

The Norwegian government recently launched its new maritime strategy “Blue Growth for a Green Future” aimed at keeping the country’s second largest export industry competitive and sustainable.

New Development Licenses Spur Ocean Farming

Norway has initiated free development licenses to spur new technology concepts to tackle the aquaculture industry’s acreage and environmental challenges. Many of the applicants are innovative ocean farms.

Bucking the trend: Norwegian Shelf Still Attractive

The Norwegian Continental Shelf continues to be attractive even amidst the low oil price environment. Statoil’s giant Johan Sverdrup oil field development is just the latest example.

British Showing Great Interest in “Frozen at sea”

The British are the world’s largest consumers of cod. 70 percent is used in the “fish and chips” market. Lately several Norwegian owners of trawlers have discovered the British market for the “frozen at sea” concept.

The many reasons to choose Norwegian seafood

There is an ongoing debate regarding the pros and cons of eating wild or farmed fish, or, in fact, eating seafood at all. In this article we look at the arguments for and against wild and farmed fish. Seafood is not just a...

New Ways to Enhance Oil Recovery

Norwegian companies are testing more advanced ways to enhance oil recovery, everything from converting shuttle tankers to stimulate wells and springing titanium needs inside liner holes to open up tight formations.